Our Board of Directors

Edward has been a part of the Australian cheer industry since 2011 as a gym owner, and from 2013 onwards as a coach. Edward’s significant business and marketing background is a key driver for his involvement in ACSA. He aims to encourage the promotion of our sport nationally and set up long lasting communication between each part of our industry towards becoming a wider community working towards the same goals.

Biography coming soon…

Danelle is the Co-Owner and Program Director of Melbourne Cheer Academy. Danelle won the 2019 AASCF Mentor of the Year award and her work so far on the ACSA board as the first gym owner representative has included policy development, education for gym owners and advocating for vulnerable groups. Danelle is passionate about representing and supporting gym owners and coaches and assisting them to build a community focused on the protection and positive development of the children and young people in our sport.

Danielle is the proud Managing Director of CheerCon along with her husband Alexander Jimenez. Danielle has been involved in Cheer & Dance for 16 years and was the original owner and head coach at Starlets Cheerleading in Sydney, sold in 2017 after 13 successful years. Danielle was also part of the GNSW Cheerleading committee in previous years. Prior to entering the world of Cheer & Dance Danielle worked as a Sales Manager & National Product Manager for a large IT company in Sydney bringing years of customer service experience to the Board. Danielle is passionate about the healthy growth of Cheer & Dance through the combination of Gym owners, EP’s and valued experts in our Local and International community working together towards common goals.